Booster Juice
Booster Juice is a fast growing juice bar in Canada with the impressive accomplishment of having the largest smoothie record placed in the Guinness World record. Booster Juice has grown to more than 170 locations world wide in only 11 years. Booster Juice is Canada's largest chain of fresh juice smoothie bars. Founded in 1999 by two friends Dale Wachewan and Jon Amack a couple of engineers with no restaurant experience.
Franchise Units
Year | U.S. Franchises | Canadian Franchises | Foreign Franchises | Company Owned |
2007 | 18 | 134 | 6 | 5 |
Strategy
Booster Juice strategy is to make a drink thats healthy but also "great tasting" as well. They have over three dozen varieties of beverages on the menu, or customers can design their own drinks to please their individual tastes and/or energy needs. Each drink is then juiced up with some nutritional supplements to give an extra "boost". Booster juice wants to be the alternative of fast food. The growing trend of healthier food, the juice and smoothie bar sector is growing at a rate of 30% whereas fast food has only grown at a 3% rate.Mission Statement: " To provide customers with an incredible, healthy alternative to fast food thats great tasting, convenient and nutritious making it a perfectly suited for today's active lifestyle. Our stores & products are ENERGETIC, FUN, NATURAL, AND ADDICTING!"
Why for you?
The Canadian Dietary Association recommends 5 servings of fruits and vegetables per day and that's just what Booster Juice bring you in one of their 24 oz. smoothies. Smoothies are as ideal as meals on the run, power breakfast, energy enhancers, workout snacks, and afternoon treats. Unlike many other products that claim to be good for you Booster juice contains organic food sources. A few of the many factors that make the Booster Juice Smoothie not only healthy, but additively tasty include:
- Up to twice the fruit and half the ice of the competition
- No artificial sweeteners, colouring or additives
- Organic live active yogurt cultures (a probiotic) and prebiotics
- Smooth, natural sorbets which use inulin (a probiotic) to reduce sugar and add many health benefits (no sherbets or ice creams)
- Featured “superfoods” such as Matcha Green Tea and Açaí Power Berry
- Over 100% of the daily requirement of fruit and pure juice in most of our smoothies
To assure that Booster Juice is hiring the right people to join their team they train franchisees for two weeks where they attend classes and experince working at a real juice bar. Booster Juice prides itself on giving its customers and employees a "vibrant,, energetic, upbeat and fun new concept to make healthier selections in fueling their bodies".
Awards
- Broke record for the World's largest smoothie in 2006 in the Guinness Book of World Record
- Food service chain with the highest percentage of sales growth of 2005
- President and CEO Dale Wishewan, named Emst and Young entrepreneur of the year 2005
- Dale Wishewan, named food service and hospitality's entrepreneur of 2005
- Double gold, silver, bronze medal winner 2005 for franchise marketing
- Dale Wishewan, recipient of "Canada's top 40 under 40"
- Booster Juice named one of the capital's top twelve Businesses
- Consistently awarded "Top Juice and Smoothie Bar Chain" in every major Canadian city
- Triple Gold Medal Winner and Bronze Medal winner 2004 for franchise marketing
- Double Gold and Silver and Bronze medal Winner at Canada CFA Franchise shows 2001 - 2005
Calories
Boosters can be thought of like Vitamins. They have less than 2 or 3 calories in each serving. The only exceptions to this are:
o Protein Booster:
-9 g protein
-30 calories
-0 g fat
o Fiber Booster:
-1 g protein
-30 calories
-0 g fat
For Full Information of Booster Juice drinks - http://calorielab.com/restaurants/booster-juice-ca/3050
